Creative Camera Use

When producing music videos, they are often seen to contain lots of different types of techniques and creative movements involving quick pans, time lapses and stop frame animation. However, the ethos and narrative of our video is created to appear as true to life as possible, involving situations and occurrences that are commonly seen in everyday life. The purpose for this is that The Streets are a band who are seen to challenge the mainstream industry and often write edgy and influential records with hard hitting lyrics and videos that are common in society and use their videos to portray messages and influence society. Therefore we didn't want our video to appear too scripted or obviously acted, which meant us keeping the creative camera use to a minimum. The one example of us being creative was to incorporate the sound of a gun shot when the appeared villain in the video reaches the clifftops and is shot. After the gun shot sounds, we slowed down the frame speed so the character slowly slumps to the ground as the music fades to create the effect of slow falling as he falls unconscious from the gunshot. We feel it was a good decision to add this effect and allowed us to slightly experiment with final cut express. Below is a link to the section of the clip where we used creative camera use.

https://docs.google.com/leaf?id=0B0QNSAHIClA-YzZmY2JiZDktY2MxNS00M2NmLWFlNzEtY2JjMmVmODg3Y2Mz&hl=en_GB