...................................................................................
The first advert I am analyzing is one from the band pendulum to promote their album in silico. It has a large font at the top of the album which chooses to place the bands name in bold. The font chosen has been used throughout pendulum's albums and singles and is instantly associated with them, showing a flow of consistently between other adverts that fans instantly relate to. The large image and the background, use very bold and bright colours, making it very eyecatching, yet minimalisticy attractive at the same time. The image and the font used on this advert is identical to the one used on their digipack, which I found after research. This means the designer or the band have made a clear link between their actual cover and the advert promoting it, meaning due to the images recognizability that when people go into stores to purchase the album, they will recognize the image that they have already seen on the advert. The information at the bottom is relevant, their also isn't too much of it and just enough to give a quick insight into what the album possesses. The band have also used the advert of their album to promote their merchandise that can be found on their website, it also incorporates the bands record label logo in the bottom right of the advert. Overall the advert is effective in its eye-catching technique, has a good layout and provides necessary information to the reader. ....................................................................
This next advert is by the band ATB advertising their album due for release in 2009. The image has a great backdrop and uses a really interesting shot incorporating good composition. The bands logo can clearly be seen and is the dominant par
t of the cover. The logo is good, however other than that, its an advert that lacks in most areas that an advert should provide. Firstly the relevance of the image could be questioned, due to not gaining any information on the album name, the picture, despite being great, can not be seen as very relevant and the person in the image can only be assumed to be a band member, however no information says otherwise. However, the biggest issue with this advert jumps right out the page, the information on the album is far to brief. Having "Spring 2009" as the album release date does not provide the consumer with enough information to want to make a purchase, a specific date of release would be much more sufficient. As well as that, there is nothing else being shown on the cover, no record label can be seen, or any information about whether this is a debut album, simply being a debut album can make people want to buy it and find out more on the band. Even if it isn't a debut, just a sentence saying "the follow up to the previous album" would suffice. Overall the advert is very poor and does not contribute enough to the consumer to make them want to go out and buy the bands album, the connation may even be made that if the music is as boring as the advert, then it won't be a good purchase! ..................................................................
On the left is the first flatplan i produced as an idea for my advert. It is a full page advert designed to be 
seen in a magazine. I have adopted the same format as seen in my digipack, using the urban background of the wall to make the link between my advert and the digipack and ensure that there not drastically different so consumers can make the link between the two. I plan to use the same font as seen on the digipack, which will be positioned in the middle of the advert in big lettering so it instantly grabs the attention of the consumer. I also plan to include a small bit of informative text at the bottom of the advert, including purchase information and where it is available for purchase as well as the release date and reviews from critics. Most adverts seen in the media nowadays, incorporate the usage of the ratings from magazines or critics to help support thier advert and hopefully lead to people wanting to buy it as a result of a good review. I think this cover would be a good one to use, as it will be a whole page of a magazine making it large and noticeable when people are flicking through reading articles, I would choose for the advert to be placed in a relevant magazine such as NME or Q so it will appeal to the audience reading it. In addition, the fact it will be linking with the digipack makes it a good choice as the consumer will see the relation between the two. ..............................................................................
The second flatplan I have created is designed to take up half a page of a 
magazine. The idea of a smaller advert can sometimes work to an advantage, for example if their was an article from the band in a magazine, it can work perfectly when positioned alongside. I have used the same technique of using information on the advert, with the purchase information and the ratings being placed on the advert. However in this flatplan, I have chosen to incorporate a quote from the label which is obviously positive and may lead to people wanting to find out more about the bands music. The image I have chosen to use is a hooded protagonist sitting on the beach looking out to sea, this is the opening shot of the music video so is still relevant, however breaks away from the design and image from the digipack. I think changing the picture from my digipack may not be a good idea and the link should be kept between the two. Additionally I plan to change the font, and in most artists digipacks and adverts, things such as these stay the same. ...........................................................................
This is a third and final flatplan that I have produced incorporating the quarter page design, making it the smallest advert out of the three. Smaller adverts are often a choice that bands and record labels do not choose to use and they can often lack in detail as well as being difficult to sport amogst a magazine page. The design on the left is incorporating a similar one to my digipack and will use the same font, as well as using the feet, which is the main image on my digipack creating a clear link between the two. The advert shows a small punchy amount of writing, getting straight to the point and telling the reader exactly what they need to know, and keeping the information basic yet informative. A decision that always needs to be made by bands and designers for adverts is that the consumer needs to know when the digipack is available for purchase and plays a key part in the overall message the advert is created for, to inform and attract the consumer. Out of the three this is my preffered design, however I will make a couple of changes to it and change it to a full page advert, with the same design format allowing me more space to add detail. .........................................................................................
Below is an image of my advert and a link to a powerpoint presentation I have created for my evaluation: https://docs.google.com/leaf?id=0B0QNSAHIClA-YTlmM2YyOGUtYzYxOS00MTRkLWI0YzAtZDIyY2U5Y2UxYmNl&hl=en_GB 
No comments:
Post a Comment